Twitter is the latest social media network to combine shopping and livestreams

Twitter is hosting its first shopping livestream on November 28th at 7PM ET, the companion proclaimed today arsenic IT becomes the latest social media platform to embrace the trend.

The "Cyber Deals Su" stream will be a collaboration with Walmart and volition take place during the post-Thanksgiving weekend, which is traditionally connected with big sales promotions. Twitter describes the livestream, which volition be hosted by Jason Derulo, arsenic a "30-minute variety usher" that will feature "electronics, home goods, apparel, seasonal décor, surprise special guests, and much more."

Chirrup joins a development trend towards shopping-focused livestreams happening social media, providing a modern QVC-stylus shopping experience with influencers and tightly knit shopping links. In that calendar month solely, Meta's Facebook has announced a test of a "Live Shopping for creators" feature, Pinterest debuted a active shopping serial publication called "Pinterest Goggle bo," and YouTube expanded its livestream shopping feature film with a week-long shopping event called "YouTube Holiday Stream and Tell on." It's a style that's well and truly arrogated hold in China, where Bloomberg reports that Gen Z consumers are increasingly shifting away from traditional e-commerce retailers towards making purchases via social media.

*The components of the shopping user interface.*

Promotional images show how Twitter's know shopping interface is split between a video livestream, an online catalog, and a feed in of tweets. The stream will continue playacting in a picture-in-depiction mode if you follow a link to a retail merchant's website. Chitter says the shopping elements will only be available on iOS and screen background at first, while Android users bequeath be able to watch the pullulate just not engage with its shopping capabilities.

Twitter is characterizing its Walmart stream equally a "quiz" and declined to comment on what mannequin tense livestreams might take. However, it did support that information technology only plans for brands to be able to host shopping livestreams for now, and not regular Twitter users.

Twitter's new livestream shopping feature comes on the heels of a pilot of a new Shop Mental faculty it launched in July this twelvemonth, which allows select brands to add a shopping section to the top of their profiles. Initially launched with around a dozen brands, Twitter says it's expanding the feature to more than merchants in the US "in the coming weeks." The platform hasn't been shy about its attempts to diversify its revenue streams beyond traditional advertising and has also launched premium subscription features in an attempt to make money more directly from its users.

Correction November 22nd, 12:25PM ET: An originally version of the narration said the livestream volition start at 12PM ET, it will start at 7PM ET along November 28th. We regret the erroneous belief.